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What smell takes you back

It’s been said that the most powerful sense is the scent. It has been used by retailers to enhance the shopping experience, by perfume-makers to make you feel more attractive and restaurants to enhance a dining experience. Smell even stole the show in the movie Annie when she was saying goodbye to Daddy Warbucks for [...]

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What is design?

Posted by paul | Posted in Design | Posted on 13-08-2010

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This was the blog project that started everything. At some point in early July, a Twitter conversation about the nature of design led to four very distinct opinions and definitions that couldn’t be condensed into 140 characters.

We took on a question for the ages that day, a question that doesn’t have a correct answer by the way. On the morning when these What is Design posts went live, they spawned a series of conversations in our respective comments sections and on Twitter that went on for days. Clearly, we’d hit a nerve.

So what is design? Four of us from very different backgrounds and lines of work each took a stab at an answer. What do you think? What is design?

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